The aim of this paper is to give some consideration to a 2016 book entitled The temporality of new media (ed. by Tomáš Dvořák). The book is a contribution to a more appropriate and based on this knowledge to understand better current time understanding of the changes elicited by digital media. And Consequently, it would also help us to understand the changes the humans undergo both in existential and axiological areas of their lives changes of man. The author argues that the most significant changes are the transition from linear to simultaneous time and the acceleration of social life.