The study deals with two types of artistic communication. The description of the first type is based on Ferdinand de Saussure’s model of communication. This type presupposes identical codes of the sender and the addressee, what makes decreasing of the information noise in the communication possible. On one hand, the scale of the information noise is diminished, but on the other hand, in this type of communication the view of the event is lost. The second type of communication is based on (a smaller or larger) disproportion between the sender and the addressee. The disproportion results in the growing information noise. In this case, the transmission of meanings is secondary, since the process of signification becomes the primary one. In the artistic creativity based on the second type of communication, the event always precedes the structure.